David points us to Holiday Inn, home of the Cinnamon Supreme French Toast™.
If you went to Denny’s and put cinnamon on your french toast, you might get busted by the trademark police.
What was that meeting like? Who decided to spend the money to register the mark "Best-4-Breakfast®"? Did they decide that perhaps Motel 6 would steal business from them by offering Best-5-Breakfast?