Why not do it on purpose?

Mike sends us to:  Steak and Shake’s Blue Mix-Up � Resisting Inertia. Apparently, the Steak and Shake in Indianapolis sent a coupon to 600,000 Colts fans that read, "Proud Sponsor of the Dallas Cowboys."

The big game is Sunday. (Dallas vs. Indy).

To make up for sending the wrong marketing to the right market (or the right marketing to the wrong market) they’re offering a free shake to anyone who shows up in a Colts jersey.

Sometimes, making people angry is the best way to get people to notice… Except when it’s not. Except when you are disrespectful or contemptuous., not just hamhanded.