Every marketer’s nightmare

This is the bad science on the back of a package of Pomodoro pasta. Marketers have nightmares about this… about screwing up and having it show up on a million packages. "Boy are you stupid."

What a wasted nightmare.

Instead of spending all her time worrying about making a silly mistake (Mars isn’t the closest, it’s Mercury, guys), perhaps she could worry about playing it safe too often, about becoming irrelevant, about pushing so hard to create average pasta for average people that she ends up selling a commodity. Now that’s a nightmare. (thanks, Mark, for the link.) People don’t get laid off for messing up the planets. They lose their jobs because of boring marketing.