If you had an hour with your team or your boss or a prospect, how many things would you tell them?

Do you have a laundry list of ten or twenty or fifty ideas you want to share? Six things you want them to do? A dozen changes that are important?

One reason that blog posts have become such a powerful way to spread ideas is that a typical blog post is about just one thing. One.

Why not give that a try? Use your time, all your time, to sell just one thing. Go deep. Sell. Then stop.