The Dip

“Delightful!” …The Financial Times

The first review of The Dip in the mainstream media was from Richard Pachter in the Miami Herald. Given the short length of the book, his ‘review’ was more like half a sentence (Richard promises a complete review soon). But it was a very nice half sentence. Now we have a longer review from the ironic management columnist Lucy Kellaway. (Reg. required). Here’s what she really said,

"This double attack from two friends laid me low for a bit, but I now have the ideal weapon with which to fight back. I’ve been sent a proof copy of a delightfully slim new book by Seth Godin called The Dip – A little book that teaches you when to quit (and when to stick). Godin’s theory is that quitting is a vital part of success. The worst thing any of us can do is to try to be well rounded people: he urges us to concentrate all efforts on the things we are going to win at, and quit everything else."

So maybe the only delightful part was the width of the book, but it’s better than, say, "annoying…" or "plagiarized…"