The Dip
The relentless rush to be mediocre
That’s what my book is really about. Or, to be a lot more positive about it, it’s about avoiding temptation and gravity and becoming the best in the world.
I’m amazed at how quickly people will stand up and defend not just the status quo but the inevitability of it. We’ve been taught since forever that the world needs joiners and followers, not just leaders. We’ve been taught that fitting in is far better than standing out, and that good enough is good enough.
Which might have been fine in a company town, but doesn’t work so well in a winner-take-all world. Now, the benefits that accrue to someone who is the best in the world are orders of magnitude greater than the crumbs they save for the average. No matter how hard working the average may be.
I’ve never met anyone… anyone… who needed to settle for being average. Best is a slot that’s available to everyone, somewhere.