Welcome to The Dip
I was doing email permission marketing long before Al Gore even had a chance to invent the Internet. In the late 1990s, email was an incredibly powerful tool. In fact, it wasn’t unusual to get a 50% response rate to a well-created piece of mail delivered with permission to the right person at the right time.
Which is why I stopped. Without a large team, I just couldn’t do justice to the responses an email would generate. If 100 or 1,000 people take the time to write to me, I figure I ought to be able to take the time to write back.
So, with some trepidation, I’m trying an experiment. This blog is equipped with a feature that allows you to be updated by email. Once a week until my book comes out in May, I’ll be posting on this site. I’ll be writing about:
- What’s the book’s about
- How to win a free autographed copy
- A new sort of speaking tour
- How I’m marketing the book
- How the book can work for your organization
Feel free to sign up for the email alerts or for the RSS feed. Or not.
I just hope you’ll try to avoid the temptation to hit ‘reply’ to every post! Or at least forgive me if I don’t get back to you right away. The last thing I want to do is waste your time or abuse your trust.
And thanks for reading.