Who wins?
The recycled newspapers in Grand Central Station are kept in cages more appropriate for pythons. It is apparently against the law to reuse a paper and read an old copy.
Perhaps the newspaper folks felt that it would hurt their circulation if passalong went up. This is stupid, of course, since people willing to fish a paper out of the recycling bin aren’t your typical pay-a-dollar sort of readers.
Perhaps the janitors thought it would be too much trouble to clean up.
It’s certain, though, that the people who decided to do this weren’t marketers.