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Ask for a gimmick…

In interview questions, college applications and on a first date, it’s easy to ask a gimmicky question. U of Chicago business school now wants PowerPoint slides as part of the application (thanks Christina: Business school wants Power-ful applications)

The first batch will be gimmicky, no doubt. And gimmicky answers have their place, because they demonstrate a person’s willingness to do something trivial, stupid and creative, all at the same time. That’s a useful skill.

The second year is when it gets interesting. I’d challenge the school to publish the first year entries, eliminating most of the gimmicks from use. Just as blog entries and YouTube videos keep getting better, this gimmick will probably start to lead to useful contributions.

Toxic bosses

Asher and Benjamin and others wrote in to remind me that toxic bosses are far worse than toxic employees. Because bosses are often able to define reality, at least for those in their sphere of influence, they can cause whole sections of an organization to go off the rails. More often than not, in organizations with significant marketing problems, we can point to one person who’s responsible. And you can bet that person is a boss.

Great marketers often have the unusual combination of humility and confidence. Toxic ones have neither.

Now in the UK

The Dip is now available in the UK edition.

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