CSS
Three simple letters.
Sit down with your web team, pretend you know what you’re talking about (it worked for me) and say them with authority.
It’s not the next big thing. It’s the current big thing. Your site can’t help but get better if you start now. Inspiration: Unmatchedstyle.com. If you’re puzzled, try this site. Click on some of the examples in the right side bar.