…though it might feel that way as we move pell mell toward a direct marketing, measured world.

This ad from Woot shows up if you do a Google search on the stock symbol for Google (goog).

As more and more advertisers wade online, competition will raise the bar for the steps you take to find the right people in the right frame of mind at the right moment. Some of that will require more cash, but mostly it’ll be about being smart and sometimes, funny.