Here’s the thing: every single one of these policies is something that you’d be willing to do for a good customer anyway.

So, rather than taking the posture of "I hate you and I don’t trust you," why not start with this one?

LL Bean has been doing it for a hundred years. It works.

Just down the street, the proprietor yelled at us for taking a photo. At a t-shirt store. Sheesh. Wanna guess where we bought our overpriced souvenirs?