The stock market is going to be bonkers today.

And for most people, it won’t matter so much. Because most of us aren’t focused on flipping assets. We’re building value by creating interactions that work, by writing stories that spread or by designing products and services that actually create something worth paying for.

That sounds like a treacly mission statement, but it’s easy to get distracted by external noise instead of focusing on what counts. Hint: They started Google in the middle of the dot com melt down.

The short-term consequences of an unstable stock market are real and uncomfortable. More (and better) adult supervision would have gone a long way, imho. But we can’t control this, all we can do is focus on what matters.

Hang in.