Dozens of volunteers, working together, put together this ebook:

Download TribesQA2.pdf

[last one didn’t work… try the link above. Sorry.]

Yours to share or print or email, but please don’t sell it or change it.

Not only is there a juicy insight on every page, but I’m comfortable saying it’s the best designed PDF I’ve ever seen, worth making into a template for your next project.

Enjoy it.