I don’t like New Year’s. Faux merriment, excessive drinking, ridiculous resolutions and general malaise. Not to mention Dick Clark.
There’s one great opportunity, though… Brand new expectations are set, expectations just waiting to be shattered.
Like an empty Moleskine notebook, the possibilities are exciting. Why not exceed them?
The place where expectations are lowest: leadership. Everyone expects you to get in line and follow, not lead.
The opportunity this year is bigger than ever: to lead change, to create a movement in a direction you want to go. While the rest of your world huddles and holds back, here’s a golden chance to use cheap media, available attention and great talent to make something that matters.