Change

In down economies,
the only thing that’s going to change things is changing things. This
is hard for a lot of marketers who are used to defending the status
quo, but it’s truly the best option.

If you're not happy with what you've got, what radical changes are you willing to make to change what you're getting?

In my experience, not much. But that doesn't mean you can't start now.

February 19, 2009