Where’s the baxter?

If you make something remarkable, that's because there's something to talk about.

But often, if you've created something worth talking about, it's something that hasn't been done before. Which means it needs a name.

So name it.

That extra sharp point on the top of your new rock climbing shoe? It's a baxter.

That service you get at the spa after your massage is over? Oh, you mean the baxter!

That free course in between the main course and dessert? Right… the baxter.

Sorry, "baxter" is already taken. It's my name for that new thing you invented that's worth talking about. You'll need to find a new word that people can use to describe your baxter.

(Heels on Wheels is a baxter. So is the 3/50 project.)