Achievable avalanche opportunities

That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think:

  1. The outcome might be an avalanche of attention, new business and growth, and
  2. Their work makes that outcome achievable, even likely.

If you are vague about the outcome, or if the steps are too complex, or involve sacrificing a goat or waiting for lightning to hit, it's going to be very difficult to get the group excited. People are far more likely to embrace a smaller goal that feels likely than they are to devote themselves day and night to the amorphous jackpot. The specific jackpot, sure we'll sign up for that, but amorphous and ethereal is largely beyond our ability to imagine and sacrifice for.