The future is just like the past (but shinier)

Of course, it's not true.

The record business, for example, is fundamentally altered by easily sharable, zero-incremental-cost digital files. It's not just vinyl but shiny.

Your industry has been completely and permanently altered by the connections offered by the internet. Your non-profit, your political campaign, your service business. Not a little different, not just email enabled or website marketed, but overhauled.

Unfortunately, that's hard to embrace. But it's still true. What are you going to do about it? If you were starting your business today, knowing what you know now, how would you do things (very) differently?