Welcome to infinity

How many Twitter followers will be enough?

How many Facebook fans does your company page need?

How much traffic to your blog?

In the digital age, for the first time ever, most of us come face to face with the opportunity for unlimited. No bakery can handle an infinite line, no orchestra could possibly have an infinite number of violins, no teacher in a classroom covets a classroom of infinite size…

But in the digital world, the pursuit of infinity isn't just possible, it's the norm.

The question: What price are you willing to pay for that pursuit?

Deciding that the only audience that is enough is everyone completely changes the way you measure your worth and your work. If pursuing a number you will never reach changes you or your approach or your beliefs, is it worth it?

(The corollary of infinity is zero. As in zero people disagreeing with you, questioning you or ignoring you).