ʎssǝɯ os ʇou sı lɐʇıƃıp

The real world is messy. Signs hang at funny angles (or upside down). There's dirt in the corner. Cables are in disarray.

In the digital world, when something is out of place, we notice it.

It's a mistake to believe that messiness is always a bad thing. The organic feng shui of the real world gives us comfort, it makes things feel real or special or treasured.

Over time, our digital footprints add up and create a cyber world that starts to take on some of that very same messiness. Change a font or a layout or where something is, and it bothers us.

You can take advantage of that need for comfort by making your digital work a little less sterile, a bit less squared off.