Doing it wrong, relentlessly
According to this post by Neil Patel, I blog incorrectly–missing on at least 7 of his twelve rules.
I'm not writing to maximize my SEO or conversion or even my readership. I'm writing to do justice to the things I notice, to the ideas in my head and to the people who choose to read my work.
The interesting lesson: One way to work the system is to work the system. The other way is to refuse to work it.