Look around. You're not number one on that bestseller list, or chosen for this RFP or invited to give that talk.
It's frustrating. There are engagements you ought to have, sales you ought to be making, clients that ought to understand you…
One choice is to spend today frustrated that you're not winning with the product you have for the market you've chosen.
The other choice is to focus on what you need to do today to win tomorrow.