Stepwise progress

Yesterday, Squidoo reached one of its goals: We're now ranked #50 among all US sites in traffic. Ahead of the New York Times and Apple.


There are more than four million pages on Squidoo, from a recipe for candied chickpeas to an entire magazine about Halloween. All built by our talented members.

The thing is, our tiny team grew this way with intent. Stepwise progress is a choice, and it means you invest, measure and focus your energy differently. It can be frustrating, because shortcuts get ever more tempting along the way.

With 50,000,000 unique visitors a month, our platform seems to be hitting its stride. A typical overnight success that took seven years to build. Thanks to the squids and to everyone who helped us get this far.

PS check out my friend Bernadette's new book… another example of generous, stepwise audience building