The media-pundit-advertiser industrial cycle has discovered that turning life into a sporting event (with winners and losers, villians and heroes and most of all, black and white issues) is profitable.
By turning our life into a game and our issues into drama, the punditocracy and the media-industrial complex profits. And the rest of us lose.
Politics get this treatment, but so do natural disasters, poverty and even technology.
How long does it take after an event occurs before the spinning starts? And because we've seen the spinning acted out on such a large scale, we begin to do it ourselves. We create office drama that replaces the real-life nuance of difficult decisions, and we seek out wins in our personal life when life is always about compromise.
This is dehumanizing, because it turns pathos into ratings and makes just about everyone into 'the other', not someone deserving more than clicks, linkbait and trolling.
It's so easy to boil whatever happened down to a finite number of characters, to engage in online debates with people we'll never meet and to gamify just about everything.
I'm not sure there's any number of Facebook likes that can replace a hug.