The future is messy…

and the past is neat.

It's always like that.

That's because the people who chronicle the past are busy connecting the dots, editing what we remember and presenting a neat, coherent arc. We can publish the history of Roman Empire in 500 pages, but we'd need ten times that to contain a narrative of the noise in your head over the last hour.

Even viral videos are easy to describe after they happen. But if these experts are so smart, how come they can never predict the next one?