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Sharing and celebrating your favorite authors…

One of the biggest benefits we've found in the way people use Hugdug is their ability to share the work of people they respect. Today more than ever, ideas spread horizontally, from person to person, not from the top down, not from an ad or from a talk show or from a promotion.

On a regular basis, I hand sell the work of Tom Peters, introducing his classics to people who didn't grow up with him. This one is my favorite.

The Hugdug team has hand-built some curation pages that make it easy for people to find a book they love and review and share it. Here are some authors who are doing amazing work… do you care enough to share it?

Ideas that spread, win. If you speak up about an idea or an artist you care about, the word spreads, the world changes. Find a favorite and tell someone…

Debbie Millman

Micah Sifry

Jeffrey Gitomer

Mitch Joel

Tom Peters

Neil Gaiman

Joachim de Posada

Nathaniel Philbrick

Brené Brown

The Freakonomics guys

Neil deGrasse Tyson

Tim Ferriss

Barry Eisler

Dalai Lama

Isabel Allende

Pema Chodron

John Jantsch 

Bryan Eisenberg

Guy Kawasaki

Steve Pressfield

Kurt Andersen

Maira Kalman

Jon Gordon

Dave Ramsey

Neal Stephenson

Cory Doctorow

Mark Fraunfelder

Here are some musicians, too.

Amanda Palmer 

Bob Dylan

Bruce Springsteen

Also! Thanks for your early support of Hugdug. Last week, we sent a donation of $25,000 to charity: water to celebrate our launch. Now you can review a book and make a difference…

Treating people with kindness

One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that.

Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.

The people who started Staples didn’t do it…

because they love office supplies.

They did it because they love organizing and running profitable retail businesses. They love hiring and leasing and telling a story that converts prospects into customers. Postits are sort of irrelevant.

You shouldn't become a middle school math teacher because you love math. You should do it because you love teaching.

I hope Staples has a senior buyer who actually does love office supplies. I hope that textbooks get written by people who love, really love, the topic they're writing about. It's easy, though, to fool ourselves into believing that going up the ladder means we get to do more of the thing we started out doing.

It's often the case that the people we surround ourselves with (and the tasks we do) have far more to do with job satisfaction and performance than the subject of our work.