Great marketers have empathy.

They're able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else's shoes.

Bullies are tone deaf. They don't always set out to be brutal and selfish, but their near-total lack of empathy amplifies their self involvement.

"What's it like to be you?" is an impossible question to answer. But people who aren't tone deaf manage to ask it.