Smaller and smaller
For a long time, Australians thought of themselves as living on the edge of the Earth, a long haul from markets, from industries and from colleagues.
Today, of course, Australia is precisely in the middle.
That's because the world keeps getting smaller and ideas and connection are the currencies that matter, not atoms or molecules.
Consider this new campaign for really comfortable handmade shoes from Lahore. Lahore as in Pakistan. Handmade leather shoes are a click away, regardless of where they were made, but you might choose these.
There will always be two ends of the market. There's the race to the bottom, based on efficiency at all costs, that says, "we have what they have, but cheaper." The problem with the race to the bottom is that you might win.
The other end is for items that we want, regardless of how far away they come from, because the ideas they embody are worth seeking out.
If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.