Inventing a tribe
I can't think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe.
There were Harley-type renegades before there was Harley Davidson. There were digital nomads before there was Apple. There were pop music fans before there were the Beatles and Rastafarians before Marley.
Without a doubt, a new technology creates new experiences. But the early adopters who gravitate to it were early adopters before we got there.
Our job is to find the disconnected and connect them, to find people eager to pursue a goal and give them the structure to go achieve that goal. But just about always, we start with an already existing worldview, a point of view, a hunger that's waiting to be satisfied.