What do you want?
The industrialist and the one in power would like you to choose from a list, multiple choice. To interview with the companies that come to the placement office, to select from what's on offer, to ask, 'what do you have?'
This is the world of "If we don't sell it, you don't want it."
But in revolutionary times, when the number of options is exploding, the opportunities go to someone who can describe something that's not in stock, that perhaps has never even been described before.
Custom-made does you no good if you don't know what you want.