Everyone has one. That feeling of here we go again, the trap we fall into, the moment of vulnerability.
And your 'uh oh' might not be the same as mine. Not a specific fear, but a soft spot, a situational archetype, a moment that brings it all crashing down.
The feeling is unavoidable in any organization or culture that seeks to do work that matters and create change. And yet we work overtime to create a day or a year or a career where we'll never have to feel that way.
And that's the challenge. All the work we do to avoid the feeling cripples our ability to do our best work. In trying to shield ourselves from a short-term feeling, we build a long-term narrative that pushes us to mediocrity.
We can hide the soft spot, or we can lead with it.
Working to avoid a feeling merely reminds us of the feeling. And undercuts our work as well.