On adding a zero
Just about everyone can imagine what it would be like to add 10% more to their output, to be 10% better or faster.
Many people can envision what their world would be like if they were twice as good, if the work was twice as insightful or useful or urgent.
But ten times?
It's really difficult to imagine what you would do with ten times as many employees, or ten times the assets or ten times the audience.
And yet imagining it is often the first step to getting there.