The short-term stuff is pretty easy to do well. Respond to incoming. Check it off your list. Next!
The long-term stuff, on the other hand, is so easy to postpone, because tomorrow always sounds promising. And so we might hesitate to define the next project, or look for a new job, or visualize something that breaks what we're already used to.
a. Keep them separate. The best way to avoid long-term work is to be exposed to juicy short-term urgencies.
b. Hesitate before spending your most alert and dedicated work time on the short-term tasks.
Day trading might be fun, but we can do better.