Every day, people vote.
They vote for brands, for habits, for the people they trust. They vote for where they will place their attention, their money and their time.
The big difference is that you can do just fine in today's election without winning a majority of votes. Most elections aren't winner-take-all.
The people at the edges, the special interest groups and the weird ones matter a lot when you don't need a landslide to make a difference.
The magic is this: As soon as you stop acting like you need every single vote, you can earn the votes of the people you seek to serve.