Only twenty years ago, when we first started figuring out the digital landscape, there were no tools. None.
Sending 400 emails was a feat, and having a website was a little like having a pet monkey. Rare, expensive and difficult.
Now, there are tools. (Scroll down to the see the huge list). Thousands of them. Most cheap, most vibrant, all of them interesting signposts on one version of the road to where we're heading next.
I've spent about ten hours going through this list. Data moves back and forth, information is presented in dozens of ways, systems are robust and can be used by organizations of any size.
The last decades were about everyone becoming a publisher (blogs, photos,videos). Now, everyone is also a digital marketer/data wizard.
Even if you don't use these tools to spread your message or manage your time, know that someone else is going to.