Who is us?
When you build a tribe or a movement, you're asking people to join you.
To become, "one of us."
That means, though, you need to be really clear who 'us' is. Not just who am I joining, but what does it mean to be one of you?
When you build a tribe or a movement, you're asking people to join you.
To become, "one of us."
That means, though, you need to be really clear who 'us' is. Not just who am I joining, but what does it mean to be one of you?