Actually, more data might not be what you’re hoping for
They got us hooked on data. Advertisers want more data. Direct marketers want more data. Who saw it? Who clicked? What percentage? What's trending? What's yielding?
But there's one group that doesn't need more data…
Anyone who's making a long-term commitment. Anyone who seeks to make art, to make a difference, to challenge the status quo.
Because when you're chasing that sort of change, data is the cudgel your enemies will use to push you to conform.
Data paves the road to the bottom. It is the lazy way to figure out what to do next. It's obsessed with the short-term.
Data gets us the Kardashians.