What does it mean to 'try your best'?
Or to put more effort into something than other organizations do?
We often talk about trying, about effort and 110%, but it's mostly glib. The fact is, very few of us try our best, at the maximum, ever.
Usually, what we do is, "try our best under the circumstances."
So, you're getting good service, but if the CEO's daughter was here, you can bet she'd be getting better service.
So, you're running hard as you train, but you can bet that if you were approaching the finish line at the Olympics, you'd be running harder.
The trick: don't redefine trying. Redefine the circumstances.
It's almost impossible to reliably increase your effort, to put more try into the system.
On the other hand, "the circumstances" are merely our narrative, the way we're choosing to see the world. We can redefine the narrative about our circumstances with a wave of the hand.
This moment, this interaction, this customer… these are the perfect circumstances, the most urgent, the highest leverage. The one we have right now.
Work with that.