The intelligent writer who dumbs down her work in order to make it more popular.
The successful small businessperson who gives up the edge that made the business work in order to make it bigger.
The entrepreneur who stops leading in order to chase a trend and get funded.
The interesting website that stops caring about content so it can focus on clicks.
The happy kid who abandons good friends in a search to be the cool kid instead.
The beloved brand that walks away from integrity in order to chase mass.
The engaged employee who gives up the craft in order to move up and become an unhappy manager instead…
Bigger isn't better. It's merely bigger. And the mass market might want what the mass market wants, but that doesn't mean that it's your market.