On getting worked up
Waking up a sleeping bear is difficult.
People hibernate too.
But it turns out that once activated, people do far more in a short time than you might expect. And so, the week before Christmas sees an insane amount of shopping. The weeks before a big election see a significant amount of attention paid. The final days of a Kickstarter lead people to action.
If you wait until a marketer tells you it's time to get out of your comfort zone, you've just handed over your freedom and agency to someone who might not care about the things you care about.
Far more powerful to develop the power to get out of our hibernation, on our own timetable, on a regular basis.
It's no one's day but yours.