When you're doing something you'd rather hide, when you're cutting corners, breaking promises or acting like a bully, it's fair to assume that plenty of people are watching.
And when you've got a new project to launch, an act of generosity you want to share or an announcement to make, it's useful to imagine that those very same people are doing something else.
Positive signals are often weak signals. We need to be prepared to offer them with consistency, to keep showing up in the face of apparent apathy. It's not apathy, it's merely people who are too busy and distracted to slow down and hear you enough to appreciate you (at first.)