Free Prize Inside

Unleashing the Ideavirus

It's hard to believe that I wrote this book in three frenzied weeks in 2000, almost twenty years ago.

You can buy the paperback here.

But the free version, at one time the most popular ebook ever, is still here, unedited, but newly reformatted for students in The Marketing Seminar, a glimpse into the moment.

Special thanks to Malcolm Gladwell, who wrote the foreword. I don't think either of us knew how big a deal he was about to become.