“It’s not for everyone”

“…but it might be for you.”

That’s a home run.

The stuff that’s for everyone, that’s easy to click, sniff, share, produce and learn–that stuff ends up having no character. It’s not memorable. Tater tots are for everyone.

But would you miss them if they were gone?

The goal isn’t to serve everyone. The goal is to serve the right people.


BIG PS: Today’s the first official post on my new blog, the first new blog platform for me in this century, give or take. If you’re getting this by email, click the title of the post to take a peek, or visit https://seths.blog if you’re curious.

Delighted that we’re now powered by WordPress. Special thanks to Alex Peck and Noah Grubb for tireless, thoughtful, careful work on this transition.