Old buildings on the edge of town

“We’re not going to be here long.”

That’s because this project isn’t going to work and we can’t afford to stay, or because this project is going to work and we’re going to move up.

That’s a pretty profound thing for some real estate to say about its corporate tenant. And the employees absorb it each and every day.

Compare that to a bank in the big building in the middle of town… They’re in maintenance mode, how could they not be? It’s too hard to move—up, down or out.

Choose your metaphor, choose your narrative. It’s not just your office, of course. It never is.


[For those intent on moving up, consider applying to the altMBA. The last session of the year happens this fall.]