Denying the heart

If you want to annoy someone with back pain, tell them it might be in their head.

And if you want a medical practitioner to feel disrespected, you might try bringing up the placebo effect and how it’s often more effective than ‘real’ medicine.

Engineers and marketers often get stressed when we talk about emotion and dreams instead of rfps, features and benefits…

The thing is, we’re not automatons, computers making Vulcan-like decisions.

And that’s okay.

It’s better than okay. It permits us to bring heart and soul and magic to our work.

Instead of feeling disrespected because you’re seen as working with human emotions, perhaps it’s worth realizing that it’s a rare privilege, one with unlimited leverage and responsibility.


[Tomorrow is the early-decision deadline for the altMBA. Preference is given to those that care enough to commit early. Hope you can join us.]