The magic of a book launch

Today is launch day for my new book. Thanks to fast-clicking readers and alumni, it’s already a bestseller. You can check out some of the advance reviews. And the Financial Times picked it one of November’s books of the month. And 800CEOREAD just long listed it as one of the best marketing books of the year…

Lots of cool surprises in this post, just for you and my other favorite blog readers…

For the first time, we’re hosting an online launch party. If you grab a copy in the next two weeks, we’d love to have you join us.

The launch party will feature exclusive videos from me expanding on ideas in the book, an ongoing Q&A session and most of all, a chance to connect with thousands of other alumni of our online seminar and the purchasers of the book as well. You’ll find a cohort of fascinating and generous people there, and my hope is that if you’re an eager contributor to the party, you’ll find that it’s even worth more than the cost of the book itself.

If you’re an early adopter, the kind of person who goes first, you’re our kind of person. Join the launch party to meet more people like us. If you get a copy in the next week or so, you can join in. Sign up here.

The launch party is free to join for readers. Once you buy a copy of the book, you’ll find a code on the bottom of page 260 (or in the Kindle edition, at the end of the acknowledgments) that will get you into the Party. If you’re listening on audio, use the link at the bottom of the page.

One more thing…

Along the way, we’ve created:

An action figure, a milk carton, a cereal box, not one but two books that each weighed 17 pounds, a wooden boxed set, a letterpress poster and many more–and each sold out. All created at breakeven, all for fun, all for the true fans. Your chance to have something that almost no one else does.

And the new one is fun indeed:

Find out more about the collectible here.

There are only 2,000 of them in the warehouse, and we’re not going to make any more. I hope you’ll check it out before they’re all gone. There are 19 different covers packed in four different sets of 8… see if you can collect them all.

And what will you do with those 7 extra books, the ones that come with a limited-edition custom cover?

I’m hoping you’ll share them.

You might share them with co-workers because you know that if you can all get on the same page, your marketing will work better and you’ll be more likely to be able to do work you’re proud of.

You could share them with non-profit leaders or political leaders, because you want their work to spread.

And perhaps you’ll share them with your students, your friends or those you admire, because now’s the best time to make a ruckus.

Person to person, horizontally.

Making the covers and the custom box and the rest of it was thrilling, and I can’t thank you enough for letting us do this work. Highlights from the book in tomorrow’s post…