Some people say that marketing doesn’t work on them. That all they want is a good product, a fair price, and they’ll be on their way.
But that’s a marketing story as well.
Who decided what ‘good’ was? And ‘fair’? Your preference for the straightforward is still a preference. Your expectations for what you need are simply yours.
It’s all a story.
Great marketers don’t invent frills and fluff in order to create value. Great marketers have the wisdom to know that they will be judged and the practical empathy to go to where those that would judge them are.