It’s the blockbusters that get all the hype. The home runs, the viral videos, the hits.
It’s the sudden shifts, the ideas that change everything, the fell swoops.
Fell swoops seem like they’re worth chasing, but a hit isn’t a strategy, it’s an event. Nice work if you can get it, but hard to plan on or build on.
It takes patience to avoid planning on swoops. It’s more productive to live in a house that’s built out of bricks, one at a time, day by day.
Here’s to a swoop-free journey.