If it’s not relevant, it’s noise. If it’s untrusted, unwelcome or selfish, it’s noise.
But your contribution isn’t noise. Not for the right people, at the right time.
The internet isn’t a mass medium. The voices online are not for everyone, it’s not the Super Bowl or M*A*S*H or even the nightly news. Nobody reaches much more than 1% of the audience on any given day.
That tiny slice that does want to hear from you, that needs to hear from you, that would miss you if you don’t speak up–for that audience, you’re not noise. You’re essential.
Not because we need more podcasts. We don’t.
Because we need your podcast.